Few experiences are more universal than the thirst for a good story – and a comfortable pair of jeans. Book of Denim, Volume 2 quenches both thirsts. This heavyweight 304-page chronicle offers an “in-depth snapshot” of the rapidly transforming denim domain.
What makes this release unique – and allows us to sleep well at night – is how Book of Denim, Volume 2 is neither heritage nor fashion-forward. It goes very much beyond. It’s not only an exploration of the industry but also of the art and personal stories that infuse this product with so much of its energy. The book serves to embody the philosophy that denim is woven into our cultural fabric – across generations and around the globe.
The book takes you on a journey from Italy to China to a small surfing town in Morocco, with countless stops in between – to tell stories about people who dedicate their lives to this most singular of fabrics. Or not… Some of the included subjects are not strictly speaking indigo-related – yet still ultimately belong in these pages. “The book needed these stories because they touch on the freedom that denim represents. Cultured irregularities only add to the fabric, instead of taking away from it,” says our very own Peter van Rhoon, creative director and editor-in-chief.
“The book needed these stories because they touch on the freedom that denim represents. Cultured irregularities only add to the fabric, instead of taking away from it.”
― Peter van Rhoon (Editor-in-chief)
Driven by a boundless curiosity, over the past two years we documented a handpicked selection of people, brands and makers that have acted as catalysts for the chain reactions that together created the narrative in this book. This narrative represents denim in the way it deserves: authentic, rebellious, a way of life.
Denim junkies can get their own copy of Book of Denim, Volume 2 in our online store. But wait, there’s more: a series of 10 limited editions, each with a circulation of only 100 and a poetically unique cover photo, are also available. Get them while they’re hot.